On-page SEO involves optimizing individual web pages to rank higher and earn more relevant traffic in search engines. This includes various techniques and strategies that can be broadly categorized into the following functions:
Implementing schema markup to provide search engines with additional information about the content.
Enhancing search engine results with rich snippets, improving visibility and click-through rates.
Each of these functions plays a crucial role in making a website more attractive to search engines, thereby improving its chances of ranking higher in search results.