Technical SEO
Technical SEO focuses on improving the technical aspects of a website to enhance its visibility and ranking in search engine results. Unlike on-page SEO, which deals with content and user experience, technical SEO addresses the underlying structure and functionality of a site.
- By setting up Google Search Console and regularly monitoring its reports,
- you can gain valuable insights into how your website is performing in Google Search and make informed decisions to optimize your SEO efforts.
- Use insights to optimize your content, improve your website’s user experience, and enhance your overall SEO strategy.
- Use the data from Search Analytics to identify and target high-performing keywords, optimize underperforming pages, and adjust your SEO strategy based on actual search behavior.
- Ensuring search engines can crawl and index your site efficiently.
- This involves setting up and optimizing your robots.txt file, using meta tags to control crawling, and ensuring your sitemap is up-to-date and submitted to search engines.
- Organizing your site’s architecture to make it easy for search engines and users to navigate.
- This includes creating a clear hierarchy, using internal linking effectively, and ensuring a logical URL structure.
- Ensuring your site is mobile-friendly and provides a good user experience on mobile devices.
- This may involve implementing responsive design or adaptive web design techniques.
- Improving the loading speed of your website, as faster pages provide a better user experience and are favored by search engines.
- This includes optimizing images, leveraging browser caching, and minimizing JavaScript and CSS files.
- Implementing HTTPS to secure your site with an SSL certificate.
- Google considers HTTPS a ranking factor and it helps protect user data.
- Identifying and fixing errors such as 404 pages, broken links, and server errors.
- These issues can impact user experience and search engine rankings.
- Using schema markup to help search engines understand the content on your pages and enhance search results with rich snippets.
- These issues can impact user experience and search engine rankings.
- Managing duplicate content issues by using canonical tags to tell search engines which version of a page is the preferred one.
- Creating and submitting XML sitemaps to help search engines discover and index your pages more efficiently.
- Ensuring that content is properly formatted and optimized for both users and search engines
- Including using proper heading tags, optimizing meta titles and descriptions, and ensuring content is accessible.