Restaurant Marketing Manager Job at Willow Tree, San Francisco, CA

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  • Willow Tree
  • San Francisco, CA

Job Description

Marketing Manager – Restaurant Group

$80,000 - $95,000

This successful, upscale, SF-based restaurant group is looking for a Marketing Manager who is creative, hardworking, and eager to learn and grow. Offering competitive compensation, excellent work/life balance, benefits, and career growth opportunity.

Responsibilities:

The Marketing Manager will work with the Director of Marketing to improve and implement the marketing strategy for all restaurants within the company.

  • Assist in developing the overall marketing strategy to build awareness and drive sales
  • Monitor and improve SEO in collaboration with an SEO agency and post regular blog content
  • Manage SEM campaigns to drive conversions
  • Respond to guest reviews and keep review sites up to date (Google, TripAdvisor)
  • Create content to drive engagement on Instagram, Facebook, TikTok & YouTube
  • Lead influencer program to earn views and engagement to drive sales
  • Run Facebook and Instagram paid ads to drive awareness, reservations, and sales
  • Manage concierge referral program
  • Update and monitor all restaurant websites in WordPress
  • Compose newsletters to stay top of mind and drive sales
  • Lead photoshoots and video shoots
  • Create advertisements for media campaigns with creative agency (television, outdoor, etc)
  • Lead ad-hoc marketing projects
  • Update digital menu boards and restaurant collateral

Benefits:

  • Medical, Dental, and Vision insurance (paid 100% for employee, 50% for dependents)
  • Life Insurance
  • ST and LT Disability
  • Parking space provided during work hours
  • Cell phone allowance
  • Dining credits and discounts at any of our restaurants
  • Vacation (accrual method) 2 weeks per year, 3 weeks after 5 years, 4 weeks after 10
  • Paid holidays
  • Free meal every workday

Qualifications

  • Minimum 2+ years of experience as a Marketing Manager (or comparable) in the restaurant industry
  • Bachelor's degree in Business, Marketing or equivalent experience
  • Search Engine Marketing (SEM) and SEO knowledge
  • Social Media advertising (Facebook and Instagram)
  • Social Media skills (Instagram, Facebook, TikTok, YouTube)
  • Experience with Canva, Wordpress, Mailchimp, Photoshop, Adobe Illustrator, Adobe InDesign, and photography/videography highly desired

EOE – EQUAL OPPORTUNITY EMPLOYER

Job Tags

Holiday work, Remote job, Afternoon shift,

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