Marketing Manager (Corporate Marketing)
Full-time, Exempt
Highly prefer local candidates in a hybrid setting in Charleston, SC
About the Company : Advantage Media was founded in 2005 by CEO Adam Witty. Forbes Books is the book publishing brand of Forbes Media, publisher of Forbes Magazine. Operated under license by Advantage Media, the core purpose of Advantage Media | Forbes Books is growing entrepreneurs and businesses to benefit all mankind. Forbes Books is one of the most respected independent business book publishers in the world. Advantage Media is “the authority on authority” and provides media services to CEOs and leaders including public relations (PR), digital media, serialized content, and podcasts in a recurring revenue business model.
Advantage’s compelling vision, comprehensive strategy, and relentless implementation plan is centered on serving CEOs, entrepreneurs, and leaders. If you are excited to be part of a winning team, Advantage Media | Forbes Books is a great place to grow your career.
Forbes Books offers an exciting opportunity for a Marketing Manager to join our Corporate Marketing team. This individual is an experienced marketer who understands how to execute marketing campaigns that build brand awareness and generate traffic, and how to optimize on-page experiences and nurturing journeys to drive qualified marketing leads. This role encompasses key responsibilities in digital advertising, prospect journey management, and campaign management.
The mission of this job is to generate >$25M in annual sales that result from marketing qualified leads.
As a Marketing Manager, you will play a crucial role in creating and optimizing marketing campaigns that resonate with key audiences. You will directly manage and optimize online paid advertising to attract prospects through ad platforms such as Google, LinkedIn, Bing, etc, alongside non-paid internal and external channels to leverage existing communities. You will use knowledge of the prospect and customer journey to create and optimize key conversion points and leverage marketing automation, personalization, and key messaging campaigns that resonate with key personas during crucial journey moments.
You will join a rapidly growing company, bringing your expertise in marketing communications and advertising to spearhead the development of new campaigns and initiatives aimed at propelling the business forward. Collaborating with cross-functional teams and external partners, you will be instrumental in implementing effective marketing strategies and optimizing engagement through personalization, automation, and reporting on metrics.
The Marketing Manager will develop campaign briefs, partner with the creative team during asset creation and production, and manage the distribution and execution of assets across paid and unpaid channels, including websites, landing pages, search, social, email, webinars, print, event support materials, sales enablement tools, etc. The Marketing Manager will also conduct keyword research, set up and manage advertising campaigns in LinkedIn, Google, Bing, and other online platforms, manage lead list campaigns, and assist with corporate promotional support and event management needs.
The Marketing Manager will also participate in the development, execution, and maintenance of email marketing programs in Pardot, along with supporting complementary cadences in Salesforce. This includes managing automated email campaigns, nurturing programs, lead scoring, personalization, and adhering to data cleanliness best practices.
Responsibilities
Competencies
Preferred Skills and Experiences
Work Environment
Physical Demands
Advantage | ForbesBooks is an entrepreneurial, high-growth company with opportunities for advancement and lots of upward mobility. Professional development programs offered. We offer great Vacation/PTO benefits, a great Medical/Dental/Vision program, 401(k) with company contribution and other nice perks. Advantage has a solid reputation for being a great place to work, and we highly value the commitment and contribution of those on our team.
This position is located in our Charleston, South Carolina office, although consideration will be given to remote candidates if the position isn’t filled locally. Team Members are eligible for health, dental, and vision benefits on the first day of the month after thirty (30) days of employment. Eligibility for all other benefits is at ninety (90) days of employment.
...Maintain working knowledge of regulatory requirements, suggest, and help implement methods to efficiently meet regulatory compliance. Assists the supervisor in the operations of one of the specialized areas within the gas department. Properly sizes gas lines, selects...
...innovative solutions and data-driven strategies. We thrive on creativity and aim to disrupt traditional marketing methods to deliver... ...creative voice that guides the companys vision. Client Consultation: Provide data-driven consulting to clients, helping them understand...
Virtual Mobile Notary Signing AgentImportant Announcement: We are the exclusive recruiter for this job position and certifications for our mobile notary services. Please refrain from applying through any other job boards besides certifiedmobilenotaryservice.com. Avoid...
...Job title: Music director/Accompanist. Location: Naval Air Station Joint Reserve Base New Orleans, LA. Job Type: Part-time. Qualifications: Associates degree in music or a related field with two years of experience in managing religious musical programs...
...Chase #LimitlessPotential at GP Mobile, an Authorized T-Mobile Retailer! GP Mobile, is one of the largest Authorized T-Mobile Retailers in the US! Looking for candidates with a hustle and ambition for unlimited potential. If you want to earn unlimited commissions...